According to a new study of almost a 1,000 people, carried out at Innsbruck University in Austria, people who enjoy bitter food and drink are the same folk who like waterboarding OAP’s in their spare time.
More than that, according to Vice, they’re ‘duplicitous, self-serving, cold-hearted, vain, selfish, sadistic, narcissistic and even psychopathic’. Jeez, I just like a strong coffee.
The researchers explained:
The results suggest that how much people like bitter-tasting foods and drinks is stably tied to how dark their personality is.
[These findings are the] first empirical evidence that bitter taste preferences are linked to malevolent personality traits.
The first experiment, conducted on 500 people, men and women, with an average age of 35, involved asking them to rate certain foods based on how much they liked them. Then they all had to fill in four different personality questionnaires.
The questionnaires asked the participants a whole host of things to subtly find out how aggressive they were. They also had them fill in a survey called a Comprehensive Assessment of Sadistic Tendencies. Again, I just like the occasional bitter taste. I’m not a sadist.
The results found that people who enjoy ginger and cauliflower are the same people who claimed on the questionnaire that they enjoyed tormenting people etc.
After the first experiment a second one was carried out and the results were weirdly similar.
The researchers concluded:
General bitter taste preferences emerged as a robust predictor for Machiavellianism, psychopathy, narcissism and everyday sadism.
Although the reason behind it isn’t clear, one theory is that bitter foods in the wild were typically poisonous so while most of us wouldn’t want to ingest something potentially deadly, psychopaths got slightly turned on by the possibility of danger.