It has not been the best year in the lives of the word’s most famous family. The Kardashian/Jenner clan has become a veritable global powerhouse, capable of influencing a generation of youngsters with their fashion and lifestyle choices.
Despite their widespread popularity and obvious appeal, though, the Kardashian’s have not been without their fair share of criticism and backlash, though, particularly of late.
Kendall Jenner found herself in the midst of a media storm earlier this year after fronting an advertising campaign for the soft drink giant Pepsi. The commercial was widely condemned after it appeared to draw inadvisable parallels to the Black Lives Matter movement; Jenner was depicted ditching a photoshoot to join a nearby riot, which was being closely observed by law enforcement officials.
In a gesture of reconciliation, Jenner stepped out of the crowd and offered a can of Pepsi to a nearby officer, who after a “Well, what d’you know?” look to fellow police, accepted the offering and took a sip, to rapturous applause from the crowd. The advert was criticised for trivialising important protest movements, not least since the images of Jenner closely mirrored those of Ieshia Evans, who faced down police officers during a Black Lives Matter march.
Kim Kardashian has also come under fire in recent weeks after photos emerged that led to some fans to believe that she has been airbrushing her Instagram posts. The truth of such claims is unclear. Kylie Jenner has commendably risen above the recent negative PR surrounding her sisters, and shown a tender side in the process, after she visited a surgery in Peru that operates on children who need cleft palate surgery.
The youngest of the Kardashian/Jenner sisters, Kylie Jenner has made headlines through her benevolence, after it emerged that she would donate a considerable sum of money to a surgery in Peru that provides cleft palate surgery for children. It’s been reported that Jenner has donated $1 million to the cause, after she visited the surgery with her mother. Having interacted with some of the affected children, she was reported to have become particularly emotional.
The Keeping Up With The Kardashians starlet will create a special edition lipstick in association with The Smile Train charity, with all proceeds going to the cause; the money is set to make a huge difference to the lives of those affected by having a cleft palate in Lima.
Cleft palates require surgery due to the numerous complications that they can cause once a child has grown up, which can include having difficulty hearing, having trouble feeding, issues surrounding clarity of speech and dental problems.The money raised by Jenner’s new lipstick is expected to give 600 children the surgery they need to avoid such complications in later life.
It is not thought that cleft palates occur due to genetics, rather environmental factors during pregnancy such as smoking, poor personal fitness and alcohol consumption are believed to to increase the risk of triggering the birth defect.