It’s just 25 seconds long, and no one says a word in it. But the trailer for “In a Heartbeat” has the internet talking.
Even the two creators behind the project can’t believe the response.
Beth David and Esteban Bravo, students at Ringling College of Art and Design in Florida, were “floored” when their Kickstarter page for the short film reached its initial fundraising goal a mere three hours after launching.
The film — the duo’s senior thesis project — looks downright adorable, sure. But it’s the subject matter that really makes the short stand out among the rest.
Watch the trailer for “In a Heartbeat” (article continues below):
“In a Heartbeat” is about a middle-school boy who “runs the risk of being outed by his own heart after it pops out of his chest to chase down the boy of his dreams.”
It’s a story that most audiences have not had a chance to see before.
“Being gay is a subject that hasn’t been widely explored in computer animation,” Bravo explained in a video promoting the film, noting that rates of bullying for LGBTQ teens are much higher than their straight and cisgender (non-transgender) peers.
The film is a heartstring-tugging reminder that those kids — and LGBTQ adults — deserve their stories be told on-screen, too.
“We want to put out a message of love and self acceptance to all the kids and young people who struggle to identify as LGBT+, just like [the main character] Sherwin does,” David said.
David and Bravo have had fun promoting the film using parodies of iconic movie posters, like “The Fault in Our Stars.”
And 2005’s “Brokeback Mountain.”
But the film’s rapidly growing online fandom is even cooler, reflecting audiences’ hunger for a delightful, important queer love story like this one.
The hashtag #InAHeartbeat has been filled with creative works from devoted fans on Tumblr and Instagram. And they definitely give you a sense of just how important this film is shaping up to be for many young people.